A Pre Launch Landing Page is your first big step in converting your startup idea into something more tangible. It tells the world you are serious about this startup idea.    Objectives of creating a Pre-L...

Getting your startups one liner right is more critical than an elevator pitch. More often than not people don't have an elevator ride, they have 5 seconds near a coffee machine or backstage after an event. S...

"I lost 20 years of my life trying to be better. It was only when we did something different did we taste success" - Rajiv Bajaj, MD Bajaj Auto    What is a Unique Selling Proposition (USP) A unique s...

  This is a zero research, quick startup self evaluation framework that you can use to evaluate how big a startup idea could be. Answer all of these questions as honestly as you can. Total the score and ...

A startup idea is nothing but a hypothesis that there is 1. a customer 2. facing a problem 3. for whom you have the perfect solution Most early stage founders struggle with describing their startup but...