A business model has a number of definitions around the web, but for the sake of simplicity it defines how you will make money. The business model you choose is an all important decision and can make a...

In war when you simply don't have the resources to take the market leader head on, a flank strategy is often the only way out. A flanking strategy seems harmless to the leader at first. Too small and insi...

Here are 2 reasons you should look at a proper strategy to launch your pre launch landing page and get as many signups as you can. 1. It gives you very valuable feedback on if you are building a startup tha...

A domain name is your first impression to your audience. Getting the basics of a good domain name right is paramount to achieving startup success. Here are the key things to keep in mind 1. Short - Ideally ...

VC's are investors, and just like anyone who invests money in anything, they consider 2 major factors 1. What is the risk of failure? For a VC, the risk of failure is not just the money they lose in that v...

In this study by Forbes, they concluded that the number one reason startups fail is that there is "No Market Need".  Most founders start with a hunch, but the sooner you move from there to validating your...